So honored, to be the Danish ambassador of L’Oréal Professionnel and most of all to be part of the sustainable launch of both professional hair color and hair care. In January 2019 I signed my first contract with L’Oréal Professionnel.
As you all know, I live part time in Trondheim, so in the beginning of February I went back to Copenhagen to meet up with the Scandinavian beauty press to be introduced to everyone. In March we had the first trip together, the Danish, Norwegian and Swedish girls. In honor of L’Oréal Professionnel’s 110 year anniversary. The trip went to Paris – which made great sense when you think about the brand is born in Paris . I had the pleasure of meeting everyone working for L’Oréal Professionnel, and I also met the amazing Alexa Chung, L’Oréal Professionnel’s global spokesperson (amongst a lot of other strong people).
So, what is L’OREAL PROFESSIONEL #HAIRCOLORHONEY AMBASSADOR CLUB.
HairColorHoney is a group of girls from Scandinavia representing L’Oréal Professionnel. Of course, I think my purpose is to be the best (LOL).
From May, I will have an essential role as the front face of the previous launched vegan and 100% plant based hair color #Botanea. I will also be the face of the new look made with Botanea called #Copenhagencaramel! The campaign is called #myfirstcolorexperience and I will ASAP share with you, the cool content we created for the campaign!!
Getting older and wiser, I have become more aware in regards to the environment. My hope is that more and more people will take part in making this world a better place. I will certainly try to do my part! I started with eating less meat, sorting my garbage and now also with Hair color. Now, I only get L’Oréal Professionnel’s Botanea hair color, it gives a natural looking result without ammonia and it is 100% plant based. A color that has a 360 approach to nature and the environment and it is also a very gentle color where I feel it doesn’t damage my hair! For me it is very important that my hair is perfect, healthy looking, with a lot of shine and a beautiful color. With Botanea, I won’t compromise even if it is a green product. I still get the coloration result that I want. As I stated earlier, I call my Botanea look; Copenhagen Caramel. I like some warmth in my hair color, because it fits my skin tone and L’Oréal Professionnel’s Botanea is the color where I have experienced the most shine. I asked Ronni, my hairdresser, if it was possible to get this kind of delicious caramel color with maximum of shine but still use Botanea. Luckily, it was possible and I feel that I have obtained my #Hairgoals at the moment!
Another great thing about botanea is the recycling packing! The haircare series is also so beautiful and cool. Like with Botanea, it is also 100% vegan and called #Sourceessentielle! Something that I love with this series is the oils give so much shine to the hair AND you can refill your shampoo bottles at your salon! Of course, I also need to mention that Source Essentielle won this years ELLE beauty awards.
I feel that this is my purpose of the #Haircolorhoney club; to get educated about hair color, haircare & styling products and travel the world with the L’Oréal Professionnel team, learn more about this incredible brand and influence people to do a difference with us – without compromising on their looks.
All this is just formal talk. But off the record – I have learned how important my hair is. If my hair looks good, I feel much better. More clean. More like a woman. Makeup is an easy solution that can change all of us, but great hair is simply very rare.
After signing this contract I have gotten the right hands on my hair, this has made a huge difference! Now, I can dress my hair the way i have been taught by myself and I have salon perfect hair everyday. Massive change for me. I have also gotten the best styling products called #Tecniart where especially a new product called #ringlight is my favorite – a beautiful shine spray. I have learned many new hairstyles, and how to use them more often so even if I don’t style it, it looks healthy and damn fine.
Looking “clean” is the prettiest look.
L’Oreal is such a huge company and if they can do it, we can do it. Let’s try together to make this world greener
#recyclepackaging #vegan #haircolorhoney #Gotothepro
#lorealpronordic @lorealpro #lafrench My color is #Botanea shampoo & mask are #Sourceessentielle my look is called #Copenhagencaramel #Myfirstcolorexperience my hair is made by @nordichairconcept.
I will be posting the pictures from Paris tomorrow.